Inbound work often starts with a simple form submission.
The harder part comes next: understanding who the lead is, whether the company is a good fit, how urgent it is, and what should happen next.
Join Maxence Garnier and Dust in Paris for a hands-on workshop where we’ll build an inbound workflow together, from the first signup to the sales follow-up.
What we’ll build
Using Dust, we’ll work through a real inbound flow:
Check whether an email is professional or personal
Enrich the company with information such as industry, location, and headcount
Classify the company using a clear taxonomy
Find and enrich the person behind the signup
Score the company and contact
Assign the lead to the right tier
Adapt the next step to each lead, from personalized outreach to a lighter-touch campaign or no outreach
Send the lead and its context to tools such as HubSpot, email campaigns, Slack, or Microsoft Teams
We’ll also look at where a human should stay involved, so sales can review the research, approve the next step, and adjust the recommendation when needed.
💻 Bring your laptop
⚙️ Come with one inbound process you’d like to automate.
This gathering is for RevOps, GTM Engineers, Business Operations, Sales Ops, and operators working on inbound, lead qualification, routing, or sales processes.
